Let’s start with the good news: E3 2023 will be held in its in-person format once again after three long years of digital events necessitated by the COVID-19 pandemic, this time with ReedPop at the helm. The bad news is that Sony, Xbox, and Nintendo — gaming’s “Big 3” — may not show up at the industry’s biggest convention this summer.
The Big 3’s independence from E3 Going back to E3’s very first shows, when it was exclusively a conference for developers and publishers, Sony, Nintendo, and Xbox always appeared at the event to promote their upcoming games and hardware. Nintendo was an especially important figure in the show due to its first-party exclusives and often revolutionary hardware. It also knew how to put on a proper show, weaving watercooler moments between its big trailers.
Xbox has held the closest relationship with E3 over the years, but even that bond has dissolved with time. While it self-hosted streams that were associated with E3 over the past few years, it didn’t have a booth at E3 in 2018 and 2019. However, it did host a live presentation at the Microsoft Theater in 2019.
When Digital Trends attended Gamescom in August, Xbox was the only “Big 3” member on the show floor, but it had a relatively small booth compared to other publishers. Microsoft’s minimal involvement at the German gaming convention gave way to other big names like Sega, Bandai Namco, THQ Nordic, Ubisoft, and Embracer, who got to use the spotlight to highlight games like Sonic Frontiers, Metal: Hellsinger, One Piece Odyssey, and SpongeBob SquarePants: The Cosmic Shake.
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