The star-studded grassroots campaign for Riseborough had prompted skepticism from some academy voters and caused a stir in Hollywood. On Friday, the academy announced that it would examine whether any rules were broken. Shortly ahead of nominations, Riseborough was propelled into the race after a host of celebrities hosted screenings of “To Leslie” and numerous A-listers promoted her on social media.
“The Academy has determined the activity in question does not rise to the level that the film's nomination should be rescinded,” Bill Kramer, academy chief executive, said in a statement. “However, we did discover social media and outreach campaigning tactics that caused concern. These tactics are being addressed with the responsible parties directly.”
“Given this review, it is apparent that components of the regulations must be clarified to help create a better framework for respectful, inclusive, and unbiased campaigning,” said Kramer. “These changes will be made after this awards cycle and will be shared with our membership. The academy strives to create an environment where votes are based solely on the artistic and technical merits of the eligible films and achievements.
Oscar doesn't matter anymore.
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