Oscar contenders court box-office bounce as drama audiences dwindle

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More movie theaters this weekend will be showing “The Fablemans,” “Tar” and “Women Talking,” a move to capitalize on the films’ Oscar nominations at a time when dramas are struggling to draw people to cinemas. | Reuters

But filmmakers hope the publicity leading up to the Oscars in March will lure some moviegoers back to their neighborhood cinema. Box-office receipts can rise as much as 75% in the weeks following a best picture nomination, according to Comscore data.

“Tar,” a best-picture contender starring Cate Blanchett as a manipulative orchestra conductor, will expand to 535 theaters from 100. The movie has collected about $7.2 million at global cinemas to date.Even legendary director Steven Spielberg has had trouble drawing crowds to best-picture nominee “The Fabelmans,” his autobiographical story about family strife and anti-Semitism he faced as a teenager.

One drama that has bucked the trend is Sony Corp’s “A Man Called Otto” starring Tom Hanks as a grumpy older man grieving the loss of his wife. The film has pulled in more than $57 million at theaters since its late December debut. “Elvis” has collected $287.3 million at theaters. Warner Bros. is re-releasing the film in movie houses this weekend after it landed eight Oscar nominations including best picture and best actor.

 

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