Frank Sinatra, Elizabeth Taylor, American presidents Ronald Reagan and Jimmy Carter, Canadian prime ministers Pierre Trudeau and Brian Mulroney, and a host of some astonishingly wealthy folks — and the people who worked for them — might call the red phone to speak with George Schwab while ensconced at The Pierre, the luxury hotel across the street from the family’s apartment.
“My father had to figure out how to take care of the client’s needs, no matter what the need was,” Greg Schwab said.Greg Schwab The golden rule’s application extended beyond meeting the people’s wishes. Schwab started each day in the hotel basement, meeting with the housekeeping staff. He knew every cook, cleaner, dishwasher, doorman, concierge, bellhop and middle manager by name, as well as their spouses’ and children’s names.
He and Hilde, who was also German, eventually settled in Toronto, which in those days was the city where fun went to die. Bars closed before midnight on Saturday and didn’t open again until Monday afternoon. Schwab ran the Walker House Hotel, a long since demolished hunk of hospitality industry history near Union station. Part of his mandate was to liven things up around the place.Article content
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