WASHINGTON :Live Nation Entertainment's president apologized to pop star Taylor Swift and her fans for a major fiasco involving ticket sales for her concert tour, as a U.S. Senate hearing on competition in the ticketing industry began on Tuesday.
"In hindsight there are several things we could have done better – including staggering the sales over a longer period of time and doing a better job setting fan expectations for getting tickets," Berchtold said. "As long as Live Nation remains both the dominant concert promoter and ticketer of major venues in the U.S., the industry will continue to lack competition and struggle," he told lawmakers.
In November, Ticketmaster canceled a planned ticket sale to the general public for Swift's tour after more than 3.5 billion requests from fans, bots and scalpers overwhelmed its website.
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