Bode makes 20th century clothes for 21st century people

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Since launching her New York City-based brand in 2016, Bode Aujla's designs have been spotted on a range of celebrity tastemakers including Harry Styles, Jordan Peele, and Bruno Mars

while wearing a deep red paisley shirt, its pattern whirling with canary yellow and inky black details. The piece had something nostalgically glamourous about it: Decadent yet comfortable, it was as befitting of Jagger's bohemian rockstar aesthetic as it was his timeless presence."Maybe he got it for Christmas," joked Emily Adams Bode Aujla, creator of the garment and founder of its eponymous label, Bode, over a Zoom call from Paris.

Yet, while relatively down to earth in approach, Bode is in the luxury category when it comes to pricing. Currently, quilted jackets cost between $1,000 and $2,000. A pair of socks — two toned with embroidered flora — will set you back $250. Bode evokes emotion through the reworked vintage garments and historical reproductions of 20th century clothes.Her clothing reverberates with deeply personal, emotional references: Much of her creativity is informed by an exploration of remembrance, family dynamics, and domestic settings — and how she has experienced each of these topics, largely across the Eastern US, over 32 years. Bode Aujla was born in Atlanta, and spent a significant portion of her childhood in Massachusetts .

Bode Aujla also has news for 2023: She just added womenswear to her label's offerings, debuting the new designs alongside her latest Fall-Winter menswear collection at Paris Fashion Week on Saturday.This new line included historical reproductions of 1920's-era dresses and 1940's-era gowns along with replications of 1970's-era garments that Bode Aujla's mom Janet kept and handed down.

 

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