had said the movie needed to reach the $2 billion mark just to break even. “The Way of Water” debuted in late December, 13 years after the original “Avatar” introduced the lush world of Pandora and became a worldwide phenomenon.Sign up to receive daily headline news from the Ottawa SUN, a division of Postmedia Network Inc.By clicking on the sign up button you consent to receive the above newsletter from Postmedia Network Inc.
“It’s an unqualified success,” said Paul Dergarabedian, senior media analyst at Comscore. “Any time you are in the billions you are in the pantheon of top franchises.”Article contentsaid it cost at least $350 million to produce plus marketing costs. Studios split ticket sales with theaters. The strong reception for the film also should help attract crowds to a Pandora area at Walt Disney World in Florida, analysts said, and spark merchandise sales for years to come.
“Avatar” was touted as one of the jewels in Disney’s $71 billion purchase of 21st Century Fox assets in 2019, a property it could elevate alongside Marvel and Star Wars. Activist investor Nelson Peltz, who is seeking a seat on the Disney board, has argued that the company paid too much for Fox. A third “Avatar” movie, which Cameron has already filmed, is scheduled to debut in December 2024. The fourth and fifth instalments are slated for December 2026 and December 2028.Article content
So just broke even with cost to make and adv.
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