“We want to build a close relationship with our clients,” the executive said, disclosing details of the Manhattan store exclusively to WWD.
Pieter Mulier, Alaïa’s creative director since 2021, curated the furniture and artworks for the Mercer Street, callingMulier noted that New York has a “special significance for me,” as it did for the late Azzedine Alaïa, who in 1988 had planted a boutique at 131 Mercer St. that showcased fashion, industrial design and art, including monumental bronze sculptures, racks and imposing plaster-cast fixtures by his friend Julian Schnabel.
In the interview, Serrano related how Alaïa’s unique leather designs with eyelets were embraced by stylish women and captured by street-style photographer Bill Cunningham for WWD. By 1982, Bergdorf Goodman invited the Paris-based designer to stage a show in New York. Today, Alaïa’s key retail partners in America are headlined by Bergdorf Goodman, Neiman Marcus and Saks Fifth Avenue. The brand also has strong relations with specialty and online retailers including Dover Street Market, Maxfield, The Webster, Net-a-Porter and Mytheresa.
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