WHEN openly queer social media celebrity Sassa Gurl was named the calendar girl for a well-known liquor brand in 2022, the move was met with a lot of positive reactions online but the decision was not without its bashers. The brand saw it as opportunity.
“The sales showed us that Sassa Gurl helped the brand in terms of sales. The bashers who said Sassa Gurl would kill the brand were wrong. We made the right choice,” said Brandon. “We try to stay relevant in the market. Our market 40 years ago has moved on. Our new market has different interests, so we try to keep up with content that’s relevant to them,” said Olivia Limpe-Aw, CEO of Destileria Limtuaco.
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