BRAND attributes are usually applied to products promoted by advertising, pricing, consumer experience, and word-of-mouth. Sneakers companies develop a brand trying to appeal to non-athletes, even as they are endorsed by celebrities in professional sports. Brand attrtness, daring, agility, and, yes, sex appeal.
The head of an electric car company once branded simply as the richest man in the world needed a re-branding when he acquired a social media platform. Here, hered a big chunk of human resources and positioned the platform as a free-for-all soapbox. He then acquired the new branding of a media maverick. Meanwhile his old company was missing a CEO and the acquired company, by a vote of the subscribers, wanted a replacement too.
Of course, there are unbranded personalities. Because of the small space they occupy in social media, they do not merit any kind of branding. There’s nothing wrong with being an unbranded personality. Or the profile can be a planned effort managed by the same marketers that give emotional attributes to burgers, yoghurt, and shampoos. Sir, what attributes do you want associated with you?
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