Chinese arthouse film breaks box office records after viewers mistake it for romcom

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A Long Day’s Journey Into Night took $38m on its opening day, but many viewers ‘tricked’ by marketing that painted it as a seasonal romcom, rather than a challenging drama

 

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How dare you sneak serious art into my media diet!

Maybe Mortal Engines would have fared better if they disguised the entire premise and released on just a few vague posters...

So this is the opposite of what happened to The Room🤔👌

HAMLET? - it's a fun family weekend get-together.

is this straight baiting

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