PlayStation Hires Former Apple Exec Ben King to Lead Digital Business (EXCLUSIVE)

  • 📰 Variety
  • ⏱ Reading Time:
  • 76 sec. here
  • 3 min. at publisher
  • 📊 Quality Score:
  • News: 34%
  • Publisher: 63%

Entertainment Entertainment Headlines News

Entertainment Entertainment Latest News,Entertainment Entertainment Headlines

Sony Interactive Entertainment has tapped Ben King, a former Apple services executive, as senior VP of direct-to-consumer, overseeing the gaming division’s PlayStation Store and PlayStation’s…

At Sony Interactive Entertainment, King reports to Veronica Rogers, SVP, head of global sales and business operations. Most recently, King was chief subscription officer at sports-streaming venture DAZN, where he led marketing, distribution and growth before leaving in mid-2022. Prior to joining DAZN in 2019, he spent more than 12 years at Apple, where he held various international marketing, business development and general management positions across iTunes, the App Store and Apple Music.

Commenting on his new role at SIE, King said, “The PlayStation Store has become one of the most visited digital media stores on the planet. This gives us the unique opportunity to think creatively about the relationship with our users, helping them to unlock maximum fun and joy from the PlayStation ecosystem, while simultaneously creating financial opportunity for our games studio partners.”

According to Sony, PlayStation’s digital services are engaged with by more than 100 million active users per month. “We have the ability to better serve our community by delivering more personalized experiences, helping each and every customer to discover the perfect entertainment for them, through the right channel, at the right time,” King said.

King, inspired by a gap year spent studying in Japan in 2001, began his career at high-growth startup Wireless Information Network , helping build Europe’s first internet and entertainment services for mobile phones. In 2006, he joined Apple to help drive the rollout and growth of the iTunes Store in Europe.

King holds a master’s degree in Oriental studies – Chinese from St. Anne’s College at the University of Oxford. Outside the office, he spends his weekends coaching rugby, watching countless netball, football and cricket matches, playing “FIFA ’23” and “Rocket League” and introducing his kids “to as many international cuisines as he possibly can to try and inspire in them his love of travel and culture,” per his official bio.

 

Thank you for your comment. Your comment will be published after being reviewed.
Please try again later.

You guys use black/white photos as if Ben King past away.

We have summarized this news so that you can read it quickly. If you are interested in the news, you can read the full text here. Read more:

 /  🏆 108. in ENTERTAİNMENT

Entertainment Entertainment Latest News, Entertainment Entertainment Headlines

Similar News:You can also read news stories similar to this one that we have collected from other news sources.

Apple TV and Apple Music apps quietly appear on the Microsoft Store | EngadgetApple Music and Apple TV apps have quietly arrived as preview versions on Microsoft Windows 11.. The irony is... the latest Apple 4K (2022 ethernet) box is THE best streamer imo. But their app, along with Disney, is THE worst. Makes me wonder if Apple is going to be the one to force me to upgrade to Windows 11...
Source: engadget - 🏆 276. / 63 Read more »

Microsoft just scored a big win with Apple | Digital TrendsAppleTV and AppleMusic have made their way to the Microsoft Store as downloadable apps.
Source: DigitalTrends - 🏆 95. / 65 Read more »

First-look: Apple Music, TV, and Devices apps coming to Windows 11Here's a closer look at an internal version of Apple Music, Apple TV, and a new Apple Devices apps coming to Windows 11. With any luck these versions will support AirPlay 2.
Source: BGR - 🏆 234. / 63 Read more »