Haas’ team boss Guenther Steiner has reflected on how his own star has risen as a result of the Netflix show Drive to Survive.
With the show concentrating on the personalities of the sport, as opposed to purely focusing on the on-track racing, Drive to Survive quickly propelled Steiner into the limelight as more casual observers of the sport loved his no-nonsense, down-to-earth style of management. But Steiner is willing to welcome the loss of his own obscurity, as the general popularity of F1 figureheads means a stronger sport overall.“If a younger generation of people are interested in Formula 1, that secures our future. And it’s not only me – a lot of other people were in it as well. It’s just the modern times of Formula 1, it’s what people want to see.
As for why his personality has resonated so much with show viewers, Steiner believes it’s because there is no act, no falseness, to how he comes across.
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