keeps a close watch on the superfans for its many franchises through its YouTube channels and social media platforms.doll line has been a hit since its debut in mid-2020. MGA has delivered a steady stream of short-form content via YouTube and a Netflix-licensed series to burnish the brand that revolves around female characters who attend a performing arts high school. It’s a prime example of how content is becoming commerce in new ways beyond product placement in a Saturday morning cartoon show.
For sure, MGA also leans into releasing music tied to its brands. The Rainbow High storyline has recently focused on the introduction of a friendly rival high school known as. A song released in September in connection with the “Rainbow High” series Season 3 finale is full of sassy call outs from the Shadow High gang to the “bougie high across the street” where “everyone’s so perfect and so neat.
Parducci notes that children play with dolls to act out their own imaginations, so it stands to reason that solid professional storytelling enhances the brand. The music and music video production reflect a broad collaboration among MGA insiders and hired tunesmiths and producers. The animation was produced by Australian animation studio“Our goal is to have kids engage with content as much as possible. That helps to get as many eyeballs on our brands as possible,” Parducci said.
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