Making money on digital streaming platforms, or DSPs, is notoriously difficult, but Luke does just that. The game changer came in 2016, when Luke and Swedish record label Epidemic Sound decided to upload his catalogue of music to Spotify.
Luke suspects he’s a unique case, but he’s hardly alone. Jacob David, a composer in Copenhagen, isn’t as far along the curve as Luke but is traveling on much the same trajectory. He uploaded his first recording, “Judith” — written for his niece’s church confirmation — to Spotify in 2015. Four years later, the song took off when Spotify unexpectedly added it to its “Peaceful Piano” playlist. “That was when I said, ‘Okay, the numbers for this are crazy. This could be a living,’” he recalls.
Once an artist is placed, Spotify is prone to add it back into that listener’s algorithm, but repeated plays don’t necessarily equate to fan engagement. Because listeners tend to start a playlist and simply let it play, they might hear a new artist’s song without noticing who the artist is. “The saying we have now is ‘streams do not equate to ticket sales,’” says Maass.
By the mid-20th century, albums of mood music were produced, as Spotify playlists would later be, to serve as aural complements to domestic activities. Muzak is perhaps the most well-known variation of recent decades. However soothing the songs may be, the music on these mood playlists shouldn’t be mistaken for therapy. “Music therapists are trained to be in relationship in music with a client, actively making music. So it’s really not the same thing at all,” Williams cautions. She draws a distinction between an activity with a therapeutic quality, which may feel helpful in the moment, and actual therapy. “The course of therapy is systematic. It happens over time,” she says.
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I can't help but feel that mood music playlists are the soundtrack to anxious times because they're always playing in my head.
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URGENT!!! The execution sentence of MohammadGhobadlou, 22 y/o, has been approved by Islamic Republic's Supreme Court and it could be carried out at any moment. He is an innocent Iranian protester and his life is in DANGER! MahsaAmini StopExecutionIniran UN CNN UNHumanRights