has entered into a partnership with AFRIMA, to help provide artiste-focused educational sessions and live streaming support for the awards. AFRIMA, which is the pinnacle…
Importantly, YouTube will be conducting workshop sessions to African creatives at the Africa Music Business Summit to educate on visibility across the global creative ecosystem on a digital platform. Speaking on the development, the Head, Culture Division at the African Union Commission , Angela Martins said: “It is important that we spread our efforts to promote inclusivity and ensure that the world can see the impact of AFRIMA at the global centre stage. It is easier for people to now follow up with the award ceremony via their smartphone or other devices.
YouTube’s Head of Music Sub-Saharan Africa, Addy Awofisayo, also said: “YouTube has been consistent in its support for Africa creatives over the years and has played an essential role in the discovery and development of African music and culture and exporting it to audiences and listeners worldwide, enabling collaborations both locally and globally.
As announced at the conference, the delegates are expected to arrive on January 11, 2023. The AFRIMA ceremony is scheduled to kick-start fully on Thursday January 12, 2023, with a Host Country Tour, school visit and gift presentation , as well as a Welcome Soiree in the evening, in Dakar.