These Are the Biggest Hair Color Trends for 2023

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From personalized platinum to rich brunette, these are the hair color trends to look for in 2023.

Change your hair color, change your life. It may sound like an oversimplification, but sometimes a switch of shade really is all that separates you from an entirely new outlook—even if only aesthetically. “I can see it on my clients’ faces, that moment when they get to shed some of the past and feel like there’s a lightness and bounce in their hair,” says celebrity hairstylist Mara Roszak. “It brings optimism and genuine joy to the new year and all that is to come.

2023’s statement-making tones are a continuation of an existing palette, a want of rich and warm threaded through with softer options. The fire-and-ice approach to manes feels almost old world, a nod to the sort of hues immortalized in artwork throughout history, reimagined for a modern set. These colors work whether you tend toward Y2K–slash–sci-fi styling or more dreamy, “I just stepped out of a John William Waterhouse painting” notes—and offer extra oomph to every possible cut.

 

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