BUMZU Breaks Down His K-Pop Process & Creating Music With ‘An Unchanging Set of Values’

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The in-demand hitmaker shares the stories behind songs he crafted with BTS' Jin, SEVENTEEN, NCT 127 and more

as a judge in post-“Gangnam Style” fame), igniting his solo career and landing the first connections to his future label home of PLEDIS Entertainment., BUMZU had begun vocal coaching the label’s young trainees who later formed SEVENTEEN. He scored more song placements and became co-CEO of publishing and production company Prismfilter Music Group .

Dressed in a cozy long-sleeve, sweatpants with a slight five-o’clock stubble showing for this sitdown, BUMZU is embracing the slower pace of the West Coast compared to his more chaotic day-to-day in Seoul. “I don’t really have a set sleeping time; sometimes I’ll be awake for 36-48 hours on end,” he says. “I love my job but I have so many things to do.

While BUMZU can’t pick a favorite moment from SEVENTEEN’s concert , he can say that he’s proud that his songs have an underlying string of uplifting and positive mantras. After that, the fishermen were like, “Some things are just meant to be, but we’re going to challenge you again.” So, I repeated that line, “You’reNumber One. You’re the man and since you’re the man, you’re going to be able to catch a shark.” He threw it in again and, as soon as he threw it in, a baby shark started circling. He could have caught it but we thought, “Dude, that’s freaky” so we just pulled the bait.: One “TMI” about this one is the lyrics for “Bet Bet” were excruciatingly hard.

 

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