Randolph wasn’t exactly eager to get involved in a music side hustle. He was still in the middle of a very successful playing career for the Grit-and-Grind . And he’d seen friends of his in the NBA lose money trying to start endeavors such as record labels with the next hot young artist. But he was being pushed hard by his longtime friend, Marcus “Head” Howell, who at the time worked at the car dealership he started in his own city.
So the rapper would later go to Howell’s car dealership to sign with Howell and Randolph and their new venture, NLess Entertainment. The first signee was none other than Moneybagg Yo, who has since gone on to release four albums that debuted in the top 20 of the Billboard 200, including three in the top five and 2021’s“It was crazy; the city was on fire, and we had a hot artist coming out the city. We had the buzz,” Randolph says of signing Moneybagg in 2015.
Since the end of his basketball career, Randolph has shifted his focus full time to NLess. After signing Bagg, Randolph and Howell have signed a slew of artists, including Big 30, who was featured on theRandolph has traded watching film for scouting talent. He now spends much of his time listening to new artists in Memphis and on the road. He stays “ingrained in the streets” to find up-and-coming people he could sign to the label.
in ’11 and made the conference finals in ’13. Along the way, Randolph endeared himself to a city he says shared his blue-collar work ethic.Memphis, man,” says Bagg. “He means everything to this city. The whole city can vouch for him.”
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