How Latin identity became fodder for content

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Latinos are finally solidifying their presence in American pop culture, influencing top music charts and TikTok trends. But where is the line drawn between appreciation and mimicry?

'If I Survive You' navigates family and identity in the Jamaican diasporaIf you feel you're hearing more music in Spanish than ever before, you are."Latin music," a category typically associated with genres like reggaeton, dembow and bachata, has seen a surge in popularity since 2015. Revenue and streaming numbers have been climbing steadily, thanks to the commercial success of artists like Bad Bunny, J Balvin, Rauw Alejandro, Maluma and Karol G.

"'Latin music' is a term that I really hate. I think that it flattens everything that we are about and allows for Latino-fishing to happen because the umbrella term of Latin music encompasses reggaeton and dembow, and it's mostly misconstrued as [only] that,"Throughline: How Korean culture went global

"When you take away all of that specificity and take away all of that history, you end up with a European wearing gigantic hoops on the cover of the 'Viva Latino!' Spotify playlist. And no one questions it," says Pulgar.

 

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'FINALLY?' Where the hell have you been, NPR? Have you not seen the numerous Latin stars in media grace your radios, TVs, art galleries, recreation centers, street murals, or movie theaters among other places for the last 60+ years? Disrespectful to use Latin culture for clicks

Great job NPR, spitting the face of Ritchie Valens, Julio iglesias, Ricky martin, Los lobos, Gloria estefan, selena, Jennifer lopez, Mambo kings, Desi arnaz, Bobby capo, Ava Garza , La Bamba, Speedy Gonzalez, Carlos Santana, Ruben blades

Oh please

Another bad take by NPR, and I don't even have to read it to know that.

For all the white liberals out there trying to force our culture into an X go eat a 🐓we are not Xs and never will be. Typical of white liberals to assume we want to be defined by you🤣🤣🤣jajaja

Thank you for not saying LatinX! 🙏

They've already been influencers for many years.

Why can’t they just have their own Latino culture? When does it have to be Americanized? I’m confused, npr. I thought assimilation was bad. Which is it now?

Wow, this article… trying to define what’s Latino and who gets to call themselves Latino/a. It’s kinda what I might have expected from NPR these days. Quite frankly it’s krap, and mostly uninteresting.

90% of NPR now is identity politics. Any actual news?

This post is trying to recognize TikTok ? NPR is funded by CCP now?

The spirit of Richie Valens’ takes issue with this post.

Welcome To Nowhere

I'll let Carlos Santana and Cheech know.

They also constitute a large part of the future Republican base. You left that part out. Also the media, including NPR ran tons of articles on the “Latin invasion” during the Y2K era due to the popularity of Ricky Martin, Aguilera and J Lo. So hold yourself accountable first

Latinx!!!

Why’d you stop calling them Latinx?

Stopped reading after I saw 'Latinx' Par for the course for NPR's saltine audience I guess

Like Lil Rob didn't make Summer Nights in 2005.

Wait I thought they were Latinx.

Because the left set the foundation for mockery with their “LatinX” framing. It’s unbelievably condescending

Don't thibk there is an actual line.

Finally

What I love about NPR is that they share my worldview that race is very important.

The line is drawn at Taco Bell

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