The beverage company partnered with production firm Imagine Entertainment to create three short films, which are available to watch on Amazon Prime across the globe starting Wednesday. The venture is a continuation of Coca-Cola’s Real Magic platform, which takes an experimental approach to marketing the company’s core product.
There’s “Alma,” which shows a single mom who has cooled on Christmas being reminded of the joy of the holiday by a sentient computer; “Les Petits Mondes De Noël,” a moody love story about two exes who reunite in Paris; and “Christmas Bites,” about a vampire who wins over his girlfriend’s family when he steps in for Santa on Christmas Eve. A viewer wouldn’t necessarily know that these are Coca-Cola movies, except for the fact that each film features at least one character sipping a Coke.
I love Coca Cola.
That’s very true.
Have you all seen the prominent display of Campbell Soup cans in some holiday movies? Geez folks not too obvious.
Coke is not the only guilty party here. I was watching NCIS this week and I noticed that à lot of people on these show had Alexa....
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