in 2017, will end its run on Dec. 11, the producers announced Tuesday . Written by Jason Kim and directed by Teddy Bergman with music and lyrics by Helen Park and Max Vernon and choreography by Jennifer Weber, The final performance will feature a panel discussion celebrating and reflecting on AAPI representation on Broadway.
Since it began previews in October, the new musical has often made less than $200,000 a week, ranking among the lowest-grossing in weekly industry tallies. Capacity has remained fairly healthy but alongside a low average weekly ticket price. The quick closing means will not be able to benefit from the traditional boost in ticket sales that comes around the holidays and for which many shows hold out for.
Earlier this week, producers Parnes and fellow producer Tim Forbes addressed these milestones while responding to a review of the show which both called an “insensitive and frankly offensive” take on the musical.
I coulda told you this was going to close sooner rather than later. No one asked for this. No one wants to see a Broadway musical about K-pop. Really?!? What a waste of money.
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