Despite the enthusiasm of Bankman-Fried and Watanabe, others at FTX — including people on the marketing team — were dubious of the cost and effectiveness of a partnership with Swift. There were doubts that Swift’s massive reach would even extend to FTX’s real customer base of crypto traders and the crypto-curious . Meanwhile, the price of the deal was reportedly astronomical.
“No one really liked the deal. It was too expensive from the beginning,” one person said, comparing the cost to “front of the soccer jersey level prices.”
Misleading headline
This woman greed at its finest
Your headline is misleading
The fact that anybody would get in bed with FTX, or any other crypto exchange is ridiculous. It’s just a Ponzi scheme. I’m not sure I believe Swift was ever that close to working with these guys though.
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