The absence of support for local distribution companies to support the marketing and distribution of Saudi films. Most of the fund initiatives go to film development, production and post-production.
This is not solely a Saudi issue but throughout the whole MENA and it is often down to whoever is watching the film that could ban a film based on a sentence and out of context. Many exhibitors have now significantly slowed down their expansion plans. Every single film is currently being released in every single cinema circuit where often most are “burnt” when tentpoles are released.when multiplexes opened the majority of screens to it, cramping the 10 other releases onto three, four screens. Counter programming often goes out the window irresponsibly leaving that space for the streamers to fill in that gap.
Lastly, content is key in driving the theatrical sector. This is also where the real opportunity is. Now is the time to develop better content.
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