It said in a statement that it believes that Viva Magenta’s “pulsating hue promotes optimism and joy in these unconventional times.”
Fashion designer and industry expert Ionica Abrahan Lim, an educator at the De La Salle-College of Saint Benilde School of Environment and Design, explained that both the 2023 color of the year and fashion forecast promise warmth and comfort for a vibrant future. “Fashion and color serve as a visual language as we reveal our authentic selves and Viva Magenta can easily complement an individual’s character,” Ms. Abrahan Lim added. “It signals optimism and courage, which shows how people are more fearless in their fashion choices.”
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