Cariuma’s New Pantone Viva Magenta Shoes Add the Perfect Pop of Color to Any Outfit

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For the fifth consecutive year, Brazilian shoe brand Cariuma has been named Pantone’s footwear partner for its 2023 Color of the Year with a limited-edition collection.

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For the fifth consecutive year, Brazilian shoe brand Cariuma has been named Pantone’s footwear partner for its 2023 Color of the Year with a limited-edition collection ofThis new color symbolizes excitement and joy and looks toward the future with optimism. “As virtual worlds become a more prominent part of our daily lives, we look to draw inspiration from nature and what is real,” Leatrice Eiseman, the executive director of the Pantone Color Institute, said in a statement.

This unique color was chosen to inspire self-expression, allowing individuals to explore and be accepted for exactly who they feel they are. Thus, it’s a great color for minimalists and maximalists alike to experiment with and adopt in their style, from and beauty to home decor. It’s a rich jewel-tone shade that compliments cool skin undertones and is, ironically, a very holiday-appropriate color — with the season around the corner.

 

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