Now a mother, Trainor says that she has learned to focus more on “what actually matters” and being her most authentic self for her new baby. That has involved spending loads of time on TikTok, posting casual videos dancing with her family or sharing personal and hilarious tidbits about her life. “I’ve been more real and open than ever.
When I saw the dance from the TikTokers Brookie and Jessie, [it] was so fun and they made it look so cool. It was hard to learn, but now that I know it, I do it literally every day. I love the dance so much. It blew up and popped off, but now I see people doing other stuff to the song. I saw a girl who was learning how to be a chef, someone practicing how to cut a vagina while giving birth and a horse giving birth to my song. That’s the coolest part of TikTok. The whole world is on there.
Obviously, TikTok rules the world. For the last album, I was like, “I’ll do every piece of promo you want me to do. If this works, I’ll do it.” But it didn’t work. So, for this album, I made a priority to do “TikTok days” and make content. This app allows for a whole day of fun work for us, and it doesn’t feel like work. I get to be at home and make videos that go viral, and it still helps my music and connect with strangers all over the world.