Vox’s Arabic line-up caters to local market demands by providing commercially viable works in a range of different genres, directed both by Arab newcomers and known names and starring top talents such as Egyptian star Nelly Karim who is on the Red Sea fest’s main jury.
“It is an exciting time for Arabic film, which has been gaining plaudits and audiences in the region and beyond – and tends to outperform foreign films,” said in a statement Ignace Lahoud, CEO of Majid Al Futtaim Leisure , Entertainment and Cinemas, which operates Vox. – Vox will join forces with Sirb Productions, the sister company of Saudi Arabia’s Myrkott animation studio – who are known for taboo-breaking hit youth cartoon series “Masameer County” – to produce a live-action film from the show’s creators Abdulaziz Almuzaini and Malek Nejer that is being billed simply as a Saudi comedy. They are hoping to replicate the success of “Masameer: The Movie,” which was distributed theatrically by Vox and became one of the highest grossing Saudi films ever.