Tuesday morning, overloaded with demand for the pop star’s 52-date Eras tour launching in March. Despite hours-long waits and bugs in the system forcing customers to the end of the line right as they were selecting seats, ultimately 2.4 million tickets were sold.
She didn’t mention Ticketmaster by name, but did say that her team had discussed the possibility of high demand with the company in advance. “I’m not going to make excuses for anyone because we asked them, multiple times, if they could handle this kind of demand and we were assured they could,” she wrote. “It’s truly amazing that 2.4 million people got tickets, but it pisses me off that a lot of them feel like they went through several bear attacks to get them.
First, as Ticketmaster pointed out, the demand for tickets was extraordinary. The Eras tour will be Swift’s first since she spent several months on the road promoting her 2018 albumtour when COVID-19 forced her to scrap her plans. Unlike many artists who went dormant during the pandemic, Swift surprise-released two new records in 2020, won a Grammy for album of the year, rereleased two records of old material, and shot a short film that is getting awards buzz.