When consumers do opt for dramatic eye makeup — like the siren eye look, which involves winged eyeliner and smoked-out eye shadow — it’s usually accompanied by more muted components; lip oil instead of lipstick, lash serum in favor of mascara, and more of the like.
Layered, choppy haircuts like the wolf, butterfly and octopus cuts have also risen in popularity on TikTok, with users opting for modern takes on the voluminous, throwback styles. top three emerging trend stories for 2022, along with the search increase rates of key components comprising each one, versus the year prior.
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