Specialty Films Forced to Take More Risks In Expanding Theater Count Sooner

'The Menu' Star Anya Taylor-Joy Talks Becoming More Selective and Her "Life-Changing" Experience on 'Furiosa'

This year’s Oscar contenders are expanding more quickly because limited runs aren’t producing the sorts of grosses they previously. But if a movie doesn’t capture a broad enough audience when going wide, it will lose screens almost entirely. A classic platform release begins with a run in four theaters in New York and Los Angeles. Instead of the gross, the per-location average is the measure of success. In the pre-pandemic era, a “good” location average could easily be north of $75,000 or even more than $100,000. For example, the opening average for the Oscar-winning“We are in a different marketplace with different dynamics.

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