I'm A Celeb luxury prize sees show accused of 'breaking own rules'

I'm A Celebrity viewers have accused the ITV show of 'breaking its own rules' with a new luxury prize. The announcement will see three of this year's cast flown off and kicking back with a luxury beach barbecue.

The new series of the much loved programme is now close to being two weeks in and millions of viewers are tuning in every night to catch the latest goings on in camp. Drama so far has included Olivia Attwood's shock exit, just a day after the new series launched on ITV, which she has now blamed on an 'insurance' issue and the late arrival of former secretary Matt Hancock, with his co-stars almost stunned to silence as many viewers at home hit out at the decision to sign him up.

Blindsided by the news, viewers took to Twitter bemused that something like that would be allowed to happen, given the point of the show is for celebs to be in the jungle at all times. One tweeted: "I'm not being funny but having campmates fly out to the beach for a BBQ ruins the whole point of the show." Equally unimpressed, another critic reacted: "Sending them off for bbq’s !? That isn’t I’m a celeb….

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