Blizzard, NetEase gaming partnership in China to end

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American game developer Blizzard Entertainment said Thursday it will suspend most of its game services in mainland China after current licensing agreements with Chinese game company NetEase end, sending NetEase's shares tumbling.

Blizzard, which partnered with NetEase in 2008 to offer popular games such as World of Warcraft, Overwatch and Diablo in mainland China, said in a statement the two companies did not reach a deal to renew the agreements "that is consistent with Blizzard's operating principles and commitments to players and employees."

"We have put in a great deal of effort and tried with our utmost sincerity to negotiate with Activision Blizzard so that we could continue our collaboration and serve the many dedicated players in China," William Ding, CEO of NetEase, said in a statement. "However, there were material differences on key terms and we could not reach an agreement."

The games affected by the suspension are World of Warcraft, the StarCraft series, Hearthstone, Heroes of the Storm, Overwatch and Diablo III.

 

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Gamers lament end of Warcraft in China as Blizzard and NetEase part waysBlizzard Entertainment and NetEase caused dismay among thousands of gamers on Thursday by saying hits such as 'World of Warcraft' will not be available in China from next year as a 14-year partnership ended. To be honest that's good. Blizzard was kneeling to China's demands, maybe blizzard will care more about gamers in NA, SA and EU
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