Fiat, a brand down to just one model, is getting a jolt of energy in North America with the return of the electric 500e in 2024.
"Since 1899, Fiat has played a role in developing mobility, not only delivering vehicles to the masses but also pursuing a social mission and riding the wave of 'what's next,'" Francois said in a statement."Today, more than ever, we are facing a global revolution, which means that customers are looking for more than just a car and we intend to embrace their changing needs.
During Thursday's press conference, three one-off 500e designs from Italian brands Armani, Bulgari and Kartell will be on stage with Francois. The models were first shown in March 2020 in Milan when Fiat unveiled the electric New 500 for Europe.
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