The merger has some unique attributes as both companies would operate as separate labels, with each maintaining its own creative autonomy and brand identity.
Insiders say that after joining together the two brands, Atomic Monster would have a first look deal with Universal Pictures. Blumhouse is currently under a first look with Universal as well. The studio recently released the finalAnother aspect of the combination of the two companies is a deeper expansion into video games, live experiences, and audio, something that both Blum and Wan are both very keen on.
Horror has proven one the few durable genres that can still consistently get people into theatres. This year especially is a strong one for scary movies, with Paramount’sThe Black Phone
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