How MediaTek became the best kept secret in smartphones | Digital Trends

What kind of chipset is in your phone? If you’re reading this article, chances are you know the answer right off the top of your head. Maybe it’s a Qualcomm Snapdragon 8 Gen 1, Google’s Tensor G2, or an A16 Bionic in your brand new iPhone 14 Pro. Or, just maybe, it’s one with a MediaTek logo on it.

Along with its huge U.S. presence, MediaTek has been the #1 provider of global smartphone chip shipments for the last eight quarters, most recently accounting for 37% of global smartphone chips compared to Qualcomm’s 28%. Those are massive numbers, and ones that have been really consistent for the last few quarters.

The flagship MediaTek push we’ve been waiting for But why is that exciting? That’s likely good news for MediaTek’s bottom line, but how is that going to impact you and me? In addition to more mid-range MediaTek chips making their way to U.S. smartphones, we may soon see a day when MediaTek’s flagship technology makes a Stateside appearance as well.

Lee doesn’t think so. “The flagship segment is still the thing we want to tap into. We’re happy to work with OEMs, and hopefully, the next year or the year after — we don’t know yet — they will be able to bring our flagship 9200 into U.S. markets,” said Lee.” It’s something we’re working on, and we are not stopping there.

Those numbers are important because they signal that MediaTek isn’t stepping away from the mobile space any time soon. While the company’s slogan for the next year is “more than mobile,” Lee made it clear that “more than mobile” doesn’t mean MediaTek is lessening its mobile focus, it simply wants folks to know that it isn’t just a mobile company.

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