AMD has been one of the top graphics cards manufacturers for well over a decade after picking up the even-longer-standing ATI. Overall, it’s done pretty well for itself. However, AMD has also made several disappointing graphics cards over the years and GPUs that can barely justify their own existence.
Ultimately, bad drivers doomed the 8500 and ATI’s desire to beat Nvidia. The 8500 did quite well in synthetic benchmarks like 3DMark 2001, where it beat the Ti 500, but in actual games, it fell noticeably behind. Theoretically, if the 8500 had better software level optimization for games, it would have been able to stand toe to toe with the Ti 500. The situation was so severe that ATI promised it would be releasing new drivers as quickly as every two weeks.
The R9 290X was rebranded as the R9 390X, which launched in 2015, and while the 290X was fast in 2013, things had changed in 2015. The 390X could just barely catch up to Nvidia’s GTX 980 at resolutions higher than 1080p, but Nvidia’s new flagship GTX 980 Ti was almost 30% faster. Power was also a big issue for the 390X. In TechPowerUp’s review, the 390X consumed 344 watts on average in games, more than double that of the GTX 980 and almost 100 watts more than the 290X.
But the Titan X wasn’t Nvidia’s only high-end card at the time. The GTX 980 Ti retailed for the same $649 MSRP as the Fury X and had 6GB of memory, lower power consumption, and about the same performance as the Titan X. For all the trouble AMD went through, with designing a new architecture to improve power efficiency, using HBM to increase memory bandwidth, and putting a liquid cooler on this GPU, the Fury X lost anyway, and Nvidia barely had to lift a finger.
Radeon RX 590 Stop, he’s already dead! Fast forward three years, and things were looking better for AMD. The performance crown continued to elude it, but at least its RX Vega GPUs in 2017 got it back on equal footing with Nvidia’s then-current generation x80 class GPU, the GTX 1080.
Radeon VII A fittingly terrible name for a bad GPU Although the RX 590 was basically looking for a problem to solve, AMD did have a real issue with the RTX 2080, which was much faster than anything AMD had by quite some margin. To make matters worse for AMD, the VII was probably being sold at a loss, as a 7nm GPU with 16GB of HBM2 was surely not cheap to produce back in 2018 and 2019. To be a loser in performance, value, and efficiency is one thing, but to be all that and not even turn a profit is just sad.
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