EXCLUSIVE: Mugler Brings Fashion and Beauty to Selfridges Corner Shop

  • 📰 wwd
  • ⏱ Reading Time:
  • 37 sec. here
  • 2 min. at publisher
  • 📊 Quality Score:
  • News: 18%
  • Publisher: 68%

Entertainment Entertainment Headlines News

Entertainment Entertainment Latest News,Entertainment Entertainment Headlines

.Mugler is taking over Selfridges Corner Shop with its first-ever immersive pop-up titled 'Body Spaces.'

“[It’s] a unique approach that is accompanied by a strong architectural gesture. It is all the audacity and creativity of our house gathered in one place,” said Danièle Lahana-Aidenbaum, global president of Mugler fashion and fragrances.

The Corner Shop features a series of reflective silver surface sculptures created in partnership with Random Studios.A limited number of the fragrances will be sold in chrome hues. Angel, one of Mugler’s bestselling scents, is getting a special treatment with the brand producing 30 unique bottles that are hand-blown and hand-sculpted and available at the pop-up.

Existing and new customers of Mugler perfumes will be able to refill their bottles at the fragrance fountain at the. Angel has been refillable since 1992 and the brand has promised to dispose of the installation sustainably and ethically. Starting from 25 pounds, Mugler stationery and playing cards will be available as a nod to the festive period ahead.

 

Thank you for your comment. Your comment will be published after being reviewed.
Please try again later.
We have summarized this news so that you can read it quickly. If you are interested in the news, you can read the full text here. Read more:

 /  🏆 24. in ENTERTAİNMENT

Entertainment Entertainment Latest News, Entertainment Entertainment Headlines