Movie Theater Attendance Has Been Ghastly, But Horror Movies Are Scaring Up Great Returns

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Even though 2022 box office returns are well below pre-pandemic levels, horror movies like Smile and Barbarian are drawing crowds.

, which came out on Sept. 30 and cost about $17 million to produce, has grossed $94 million in domestic theaters, and will soon pass the far more expensiveBarbarian

While a handful of horror hits alone won’t reverse the overall collapse of the theatrical business, the success of these fright flicks does prove that streaming isn’t always a substitute for the multiplex.

 

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