Toy Show the Musical may be inevitable but is it a good idea?

‘I am in my 70s and in a relationship with a man 10 years my senior. I am worried I will end up caring for him’

We should acknowledge that RTÉ is quite right when it says the Toy Show is unique. It’s always the most most-watched programme of the year on Irish television, with four out of every five viewers of linear TV tuned in on the night. It also pulls in a large diaspora audience for its non-geoblocked stream on the RTÉ Player. It is very, very popular.

The concept may have been around since 1975, but it’s Tubridy who has brought the show to its position as the self-proclaimed pinnacle of Irishness-on-the-telly and official gateway to Christmas in a secular age. Tubridy’s easy manner with his young guests and endearing attachment to all the seasonal trappings has turbocharged an already existing multi-generational affection on to a new level, fuelled by enthusiasm on social media.

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