Outdoor rock festivals are nothing new in Tijuana, where the newly reunited blink-182 will kick off its reunion tour March 11 at the Imperial GNP Festival.
But Welcome tu Las Californias, which debuts Nov. 4 and 5, is likely the first to be held in Tijuana on its opening day and Valle de Guadalupe the following day. It’s also the first I’m aware of here to offer the option of buying tickets with NFTs.The enterprising festival will feature one act from Rosarito Beach , two from San Diego , two from Mexico City , three from Tijuana , and four from Los Angeles .
If all goes well, the festival will return next year, larger and on both sides of the border, with the goal of becoming a binational version of Austin’s 35-year-old South by Southwest. That makes their performances here this weekend inside the Broadway Pier’s Port Pavilion almost seem like an intimate club gig by comparison.