Fáilte Ireland will on Monday begin a €600,000 marketing campaign to promote Dublin as a visitor destination.Winter is coming, and so is a Fáilte Ireland marketing blitz to promote Dublin as “a must-visit wintertime destination”. The national tourism development authority will run a €600,000 campaign across radio, online audio, press, YouTube, social media and other digital channels to highlight what the Irish capital has to offer to brighten up the dark months ahead.
The campaign, which will begin on Monday, is part of its Winter in Dublin programme, which Fáilte Ireland has developed in collaboration with tourism industry partners to attract more visitors to the city and increase both footfall and visitor spending through the winter months. It said this programme was also aligned with the aims of the Night-Time Economy implementation group, which is seeking to improve the diversity of events and cultural activities that run into the evening.
“Dublin is renowned for its culture and vibrancy. The Winter in Dublin marketing campaign will showcase the many compelling reasons to visit Dublin over the coming months and will position the city as a must-visit wintertime destination,” said Emma Woods, Fáilte Ireland’s head of marketing communications.
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