First there was the Van Halen concert that sold out in 18 minutes in 2004. Then there was the PlayStation 5. Now the GeForce RTX 4090 is the latest hot thing to get snatched up by scalpers and resold at exorbitant prices, sometimes as high as double its retail price.
The majority of the RTX 4090 listings on eBay are closed within moments of getting posted. This is similar to what happened when the PS5 first released in November 2020. Scalpers bought up the units faster than Sony could ship them and began reselling them at insane markups.
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