In just a few decades, “urban music” has gone from underdog status to a dominant position on top of the charts. But this impressive ascendance is now slowing down in the United States, the home of rap and hip-hop. The two music genres accounted for 28% of the US music market in the first nine months of 2022. That’s down from the previous year.
Rock, pop, country and Latin music seem to be immune to any decline, even if their market shares remain significantly lower than so-called “urban” genres.
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