Farrow & Ball on the Increasingly Blurred Line Between Interior Design and Fashion Trends

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Farrow and Ball — the cult, sustainable paint company whose colors often define wider home fashion trends — has introduced 11 new hues this month.

Color curator Joa Studholme, said: “I spend a lot of time in people’s houses and help them choose colors. The first thing I do is look at what people are wearing as an indication of their tolerance to color. Compared to five years ago, it’s chalk and cheese. Five years ago it was about layering grays and not wanting to express ourselves too much and now it’s about creating memories.”

Among the new colors are Bamboozle, a modernist red-orange and Whirlybird, a cheerful and crisp green. There are fashion references as well, like Selvedge, a dusty mid-blue inspired by raw denim, and Tailor Tack, a warm beige with the slightest pink undertone that was developed in ode to the tailoring thread used in haute couture ateliers. They join established F&B colors like Studio Green, Sulking Room Pink and Railings, names that design-heads rattle off like brands unto their own.

Cosby added: “I think we would all agree that with the amount of bad things going on the world, we all need a bit of optimism. Through the ages we’ve needed a bit of color to get ourselves out of a recession. If you look back at the U.K. in the ’60s, there are loads of bright colors. At home you can control that mood and feeling.”

 

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Great article!! ❤️ I have observed that trend more broadly as well 👏🏽

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