Kelsea Ballerini at the Academy of Country Music Awards held at Allegiant Stadium on March 7, 2022 in Las Vegas.Country music star Kelsea Ballerini was announced as new face of Covergirl in late March.
The Grammy-nominated and multiple ACM and CMA Award-winning joined the brand in a multiyear partnership and shot a Covergirl commercial for“I’ve been a fan of Covergirl for as long as I can remember,” Ballerini said in a statement. “I’ve always had an iconic tube of Covergirl mascara in my makeup bag, and I even wrote in my journal at age 14 that one day I dreamed of being a Covergirl.
It's always been like that
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