Silent films to live on in movie theater lobby card project

. But they live on in movie theater lobby cards. More than 10,000 of the mostly 11-by-14-inch cards that promoted the cinematic romances, comedies and adventures of the era are being digitized for preservation and publication online, thanks to an agreement formed between a Chicago-based collector Cleveland and Dartmouth College. CONCORD, N.H.

“Ninety percent of all silent films have been lost because they were made on nitrate film, which is flammable and explodable,” Cleveland told The Associated Press. “What that means is that these lobby cards are the only tangible example that these films even existed.” Often displayed on an easel or framed and meant to be seen up close, the lobby cards promoted current films that were playing, as well as coming attractions.

Cleveland, a real estate developer and historic preservationist, became interested in the cards as a high school student in the 1970s. His art teacher had collected some, including one of Lupe Velez and Gary Cooper from the 1929 Western romance, “Wolf Song.”

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