, YouTube has long offered similar “Interested” and “Not Interested” toggles for its suggested videos, but further investigation indicates they are largely ineffective. In the study, nearly 23,000 participants collectively rated almost 568,000,000 recommended videos on the platform, only to find that their decisions did very little to sway algorithms’ future suggestion decisions.
“[R]esearch suggests that YouTube is not really that interested in hearing what its users really want, preferring to rely on opaque methods that drive engagement regardless of the best interests of its users,” the study’s authors wrote at the time. Of course, YouTube and Facebook are owned by two very different Big Tech giants, so the latter’s new recommendation features could still provide real improvements for users .Andrew Paul is Popular Science's staff writer covering tech news.
That should bring back customers.
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