Longtime SXSW Film & TV Festival Head, Indie Film Icon Janet Pierson Transitions to New Role

Pierson accomplished much of that with Godfrey at her side; the native Austinite and longtime programmer started at the organization in 2008 and is credited with championing emerging artists like Daniels , Janicza Bravo .

In a Wednesday statement released to press, Pierson reflected on her time running SXSW: “Leading SXSW Film starting in 2008 at the age of 50 was a wonderful, and quite unexpected, adventure. It’s been glorious to present so much great work at our unique event, yielding so many transformative experiences for creators and audience alike.”

She continued, “I’m intensely proud of the work our small and very mighty team has accomplished. Now, 15 years and 14 events later, it feels right to hand the reins to the new Director, Film & TV, Claudette Godfrey. Claudette and I began working together in 2008 and she has been a significant collaborator and leader every step of the way. I’m excited to remain on the programming team to continue to support and elevate creators in this new capacity as Director Emeritus.

Incoming director Godfrey had similarly heartfelt words for her longtime boss: “Janet is an incredible leader and mentor, and I am deeply grateful for the opportunity to watch and learn from her example. Our bold community of filmmakers, our enthusiastic audiences, and our gifted team that makes it all happen perpetually inspire me,” said Godfrey.

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