After recently severing ties between apparel giants Adidas and Gap and his Yeezy sneaker line, controversial US rapper Kanye West held a surprise fashion show during Paris Fashion Week to debut his new collection, named Yzyszn9.
Vogue’s editor-in-chief Anna Wintour, designer Demna Gvasalia of Balenciaga , who now goes by just Demna, and designer John Galliano of Maison Margiela were among the select few who watched as models such as Naomi Campbell showcased the collection. West himself also wore the T-shirt while giving a speech before the show, igniting a social media storm.The slogan is a reference to the Black Lives Matter movement that erupted in the US in the summer of 2020 after the killing of George Floyd , a black man, at the hands of a white policeman in Minneapolis in state of Minnesota.